FOR IMMEDIATE RELEASE

Web Filter Maker Recognizes Internet Safety Month

Six Internet Safety Loopholes Parents Need to Know; Free Net Nanny

SALT LAKE CITY, May 31, 2011- When it comes to safety on the Internet, there are widely accepted precautions parents can take to protect children from online bullying, predators and objectionable content such as pornography. There are also loopholes kids use online to get around parental control software such as web filtering. In recognition of Internet Safety Month (June), ContentWatch (www.contentwatch.com) points out six technical loopholes parents should know.

The company is also giving away 2,000 free licenses of Net Nanny (www.netnanny.com), an effective and flexible parental control solution and web filter, at the Net Nanny Facebook page. http://on.fb.me/mtdGx5

Six technical loopholes kids use to bypass security measures:

  1. Proxy Websites- Many teens use a proxy website, which is essentially a web page within a web page, to circumvent web filters and to surf the web anonymously.
  2. Peer-to-Peer- Kids use peer-to-peer file sharing to distribute music, photos, and movies to each other. It is possible a child thinks she is downloading an innocent movie that ends up being pornography or hackers can steal personal information when a computer is open to file sharing.
  3. User-generated Content- Blogs and wikis are user-generated web pages. Most web filters allow these sites, which can contain objectionable material, because they do not have the ability to search content on web pages in real-time.
  4. Facebook Alias- Kids may create bogus Facebook accounts for their parents to monitor and access while using a different Facebook account with friends. Additionally, a majority of households don't use the privacy controls available on Facebook, potentially exposing a child to predators when kids or parents post names and photos.
  5. Administration Rights on the Computer- If parents allow kids to access computers with open administration ("admin") rights, they can get around or uninstall any security software, including web filters.
  6. Using a Website IP Address to Bypass a Web Filter- Each web page has a specific IP address associated with it. Many web filters prevent access based on a website name, but do not block access to an IP address. Kids can easily obtain a web page IP address and then use it to gain access to a website.

"Kids seem to have a technical advantage over their parents," said Russ Warner, CEO of ContentWatch, maker of Net Nanny. "It is important for parents to know some of the tricks kids use to get around measures put in place for their safety on the Internet."

Speaking with your children and setting rules and common sense practices go a long way to protect children online. In order to truly provide a safe Internet environment, parents should be aware of these loopholes kids can use to get around safety precautions.

Watch a quick video on the six loopholes here: http://bit.ly/kEaPrw
Read more about common Internet safety practices here: http://bit.ly/m3CX1x

Free Net Nanny License

Net Nanny is an important and effective tool for Internet safety. It protects children from many of today's dangerous situations. In fact, during one recent 30-day period, Net Nanny effectively blocked more than 83 million pornography, lingerie, and adult/mature websites for its customers.

During Internet Safety Month, the first 2,000 people who 'like' the Net Nanny Facebook page will receive a free license of Net Nanny. ContentWatch encourages people to ask questions, comment on their online concerns or provide Internet safety solutions they have implemented.

Net Nanny is a powerful web filtering tool parents can use to help provide Internet safety for their children. It directly addresses many of the safety concerns parents face, including:

  • Proxy websites. Net Nanny detects and controls content from proxy websites.
  • Peer-to-Peer. Net Nanny blocks peer-to-peer file sharing.
  • Blocking Websites such as Facebook. Net Nanny can block any website, including Facebook, to prevent aliases as well as provide other Facebook monitoring and control tools.
  • Blogs and Wikis. Net Nanny reviews blog or wiki content in real-time to determine if it should be blocked.
  • Bypassing URL Filter. Net Nanny checks web page content in real time, in addition to the website name or IP address.
  • Provides Time Controls. Net Nanny allows parents to set time limits on Internet usage.
  • ESRB Rating Enforcement. Net Nanny allows parents to set the Entertainment Software Rating Board ratings allowed for games.
  • Profanity Masking. Net Nanny replaces profanity on-screen with non-offensive symbols (masking) on web pages and within user comment sections.
  • Parental Monitoring. Net Nanny allows parents to monitor their children's Internet/computer use from work from the web-based Net Nanny admin portal.
  • Dynamic Content Analysis. Net Nanny doesn't just block predefined URL lists, it analyzes page contents in real-time to determine if content is objectionable.
  • Predators and Cyber-bullies. Net Nanny can monitor Instant Messaging (IM) sessions between a child and others and alerts parents when language may include potentially risky behavior.

"Parents can protect their children from Internet problems with education and by instilling strong rules and precautions," said Warner. "Always remember, kids are natural-born technologists- they know how to find the tricks to get around precautions. By openly speaking with children and placing these and other safety measures in place, parents can make the online experience wonderful and safe for their children."

About ContentWatch, Inc.

Based in Salt Lake City, ContentWatch has been delivering Internet security solutions for consumers and businesses since 2001. ContentWatch's mission is to integrate its suite of solutions from the desktop to the mobile market. www.contentwatch.com.