Is the Content You're Getting the Content You Want?

Thursday, January 15, 2009, 10:11 am

You'll hear me say this pretty often on this blog: Is the content you're getting the content you want? With the economy this bad, nobody can afford even a little reduction in productivity. And really, our products are as much about economics as anything else.

Your Internet pipe, or access, is a valuable commodity for your organization, just like your printer, your computers, even your supply closet. If the members of your organization were using the printer to print and distribute flyers for a neighborhood barbeque, or taking boxes of pens from your supply closet to give to family members, you would rightfully object, and even lock the printer or supply closet. It's the same with your Internet connection. If your employees are clogging up your pipe with Bit Torrent, or YouTube, or Peer to Peer file sharing, you have multiple problems. I'll talk about each of these issues in more detail in other blog posts, but for now, let's look at the big picture:

• Your people aren't working. The internet is a miracle of productivity—unfortunately, it's also the world's easiest, shiniest distraction.
• Your Internet access is being degraded by non-productive traffic—is the content you're getting really the content you want? Very few organizations have unlimited bandwidth. Are you getting the use of ALL of yours?
• You could be exposing yourself to liability issues—Employees' unsupervised, unrestricted, unmonitored access may be infecting your computers with viruses, malware, or objectionable content.

In the end, it's not about morality, it's about economics. ContentWatch products solve ALL of those problems, and SAVE YOU MONEY by eliminating wasted time, reducing computer down time, freeing up your Internet pipe, and putting your employees back to work. In these troubled times, every little (and large) productivity increase helps the bottom line.

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